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Why Do You Want To Squeeze Cute Things?

"Cute aggression" is estimated to affect around half of all adults.

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White bunny nibbling grass

"It's so fluffy, I'm gonna die".

Image credit: Milos Stojanovic/Shutterstock.com

Ever seen something so impossibly cute – a teeny kitten or a baby Tasmanian devil, perhaps – and feel the urge to squeeze, smush, or bite its adorable little face? Don't worry, you're not a psychopath and you're not alone – it's a thing and it's called cute aggression. Delve into the psychology behind the phenomenon in the video below.

Credit: TED-Ed


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